Football (Japan) Lost In Translation . . . Relaunched 2012!
Japan Football: Zaccheroni, Samurai Blue, and general J chatter
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Husky Girls -- FCTokyo Supporters, and an Ad
Japanese ads have lost much of their punch since the eighties bubble when there was so much money to throw around. Still, once in a while you still come across some charming commercials.

I just found this commercial for watching football (with FCTokyo supporters, woohoo!). It comes with English subtitles.

This commercial makes use of one of the main characteristics of the Japanese football scene -- the huge presence of young female supporters. Not a phenomenon that is unique to Japan, but still characterizes the supporter base enough to be an important factor in marketing endeavors. The cool thing about this commercial is that it appeals to both young men and women.
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